We really liked the Stanford Guidelines for Web Credibility, which we came across recently.
They are pretty straightforward guidelines – pointers to how you should look to have your web pages configured to establish maximum effect with your visitors.
They are here…
1. Make it easy to verify the accuracy of the information on your site.
2. Show that there’s a real organisation behind your site.
3. Highlight the expertise in your organisation and in the content and services you provide.
4. Show that honest and trustworthy people stand behind your site.
5. Make it easy to contact you.
6. Design your site so it looks professional (or is appropriate for your purpose).
7. Make your site easy to use…and useful.
8. Update your site’s content often (at least show it’s been reviewed recently).
9. Use restraint with any promotional content.
10. Avoid errors of all types, no matter how small they seem.
We build all of these elements into our practice sites, so that you can see who we are, where we are and how what we do is interlinked with our professional and pro-bono work.
It is useful to see something that we have strived to develop intuitively placed in print – although in the past either at our client’s behest, or by making our own mistakes, as human web developers we have veered from the golden path occasionally.
Still, with the plethora of social networks, platforms and web services on offer – keeping to the core, simple effective truths is no bad thing.
You can see the original research results form the Stanford Guidelines for Web Credibility here at… http://credibility.stanford.edu/guidelines/index.html